Daniel began learning about Consumer Products in 1991. Starting on the Kiddie Warehouse’s front lines – loading trucks, pulling orders, and supporting operations – he transitioned over to Merchandising & Trade Shows in 1996. His enthusiasm and growing knowledge of the industry grew into Marketing & Sales. Trade marketing, sales presentations, & syndicated data fed his passion for creating personal impressions. Over the course of his career, he learned category management, shelf space, & creating programs to increase Sales. He joined Dorel Juvenile in 2005 to manage Merchandising, Trade Shows, & Institutional Sales enhancing his skills for new product launches, representing Brands, & blending them into programs.
He was bitten by the Car Seat Bug seeing how delighted families were with a correctly installed CRS. An active CPST, he became an official Safe Kids Worldwide Instructor in 2013. In addition, Daniel is the Marketing Relations Manager for the MACPS Board.